Consumer
Browsing all articles in the Consumer category
Case Study: Tolan's Viral Marketing Strategy and Audience Expansion
How Tolan, an AI companion app, leveraged short-form video content and distinctive positioning to capture a predominantly female user base and achieve rapid growth.
Case Study: Growth Tactics for InterviewCoder – $170k MRR in 50 Days
How Roy Lee launched an AI-powered coding interview assistant and grew it to $170k in monthly recurring revenue within just 50 days through viral Twitter marketing and strategic personal branding.
Opal's Viral Growth to $500K MRR: A Case Study in Screen Time Management
How Opal leveraged provocative 'doomscroll' hooks and counter-positioning to grow their screen time management app to $500K MRR through viral TikTok and Instagram marketing.
Moonshot's TikTok-Fueled Rise to $500K MRR
How Moonshot, a Gen Z-focused crypto trading app, leveraged viral TikTok content and gamified UX to reach $500K monthly recurring revenue and become the #1 finance app on the App Store.
Case Study: Cal AI – Fueling $1M MRR with Shortform Video & E-Commerce Tactics
How a teen-founded AI calorie tracking app reached $1M in monthly recurring revenue and over 1 million downloads in just six months through viral shortform videos and e-commerce growth strategies.